marketing

Explore my marketing portfolio to see projects showcasing my skills in visual campaigns and brand storytelling. From social media to email designs and event assets, my work drives engagement and results.

Hello Alice

Branding features a whimsical aesthetic with oblong shapes, Ziggy the mascot, clouds, and sparkles. These elements are consistently integrated across social media, website, print, email, and corporate event materials. This compilation showcases designs for various marketing assets.

Working closely with the product team, I redesigned several pages of the website, including the MARCOM homepage and the credit card landing page. I also introduced new online pages, such as the Strive landing page and Strive event registration pages. With the support of the product team, I ensured that the marketing pages were aligned with the design foundations, maintaining consistency throughout.

I designed print and digital assets for major events like Hello Alice conferences, including supporting social media designs to enhance engagement.

Barneys New York

Here are assets I designed, including newspaper and magazine ads for publications such as the New York Post, New York Times, Chicago Tribune, and Boston Globe, as well as in-store signage displayed in flagship, co-op, and outlet stores nationwide.