CASE STUDIES
Discover key moments from my design journey through these case studies, highlighting the creativity, strategy, and unique stories behind each project
ENHANCING HELLO ALICE’S VISUAL BRAND
Summary: With Hello Alice’s growth and progression as a company, there is a prevalent sentiment that the illustrated aesthetics are now perceived as less sophisticated, necessitating an update to our overall visual identity.
Role: Visual Design and Art Direction
APPAREL RECOGNITION SCANNER
Summary: This MVP, based on a personalized service concept, enables users to scan images of their favorite outfits for quicker and more accurate searches within the app's inventory.
Role: Product Designer
IMPROVING USER EXPERIENCE THROUGH MARKETING SITE REORGANIZATION
Summary: The homepage needs improvement in conveying funding options, and partners require clearer insights into supporting Hello Alice initiatives. A thorough update of the marketing site is needed to address concerns from both partners and owners.
Role: Product Designer
ID IDENTIFIER FOR CONCIERGE SERVICE APP
Summary: Concept project that introduces a new feature to an existing product that eliminates the need for delivery drivers to check IDs. This tool aims to facilitate a smoother transaction, enabling concierge services like UberEats to prevent unauthorized sales to minors.
Role: Product Designer
REVITALIZING MAXIM’S IDENTITY AND DESIGN SYSTEM
Summary: Following the buyout of the magazine, our new owner wanted to cultivate a more mature image, emphasizing fashion content. This encompassed a complete overhaul of the design system, grid foundation, photography, and typographic treatment of the magazine.
Role: Art Director