HELLO,
I’M
OLIVER—
I’m a seasoned Art Director with 15+ years of experience in editorial, brand design, photo direction, B2C marketing, and UX/UI. Guided by a human-centric approach, I create meaningful designs that prioritize user needs and emotional connections, excelling in problem-solving and delivering impactful solutions in fast-paced environments.
recent projects
Hello Alice
The Hello Alice MARCOM homepage was designed to showcase offerings, engage small business owners, drive conversions, and provide intuitive support for small business owners.
MARCOM Redesign
I led the MARCOM homepage redesign, refining the site architecture and enhancing the design system. Key updates included introducing a carousel, a 3:2 aspect ratio, a dropdown menu, and an updated grid system. The redesign resulted in a 25% increase in site visits and membership conversions.
Strive Program Launch
I also led the art direction for the Hello Alice Strive program. In partnership with Mastercard, Strive empowers Black-owned and underrepresented small businesses by offering resources, digital tools, funding access, and virtual community spaces to foster growth and close racial wealth gaps.
For this campaign, I designed the new Strive landing page, registration page, art-directed city-specific illustrations to match brand identity, and developed event assets and swag tailored to each Strive city. The new landing page and registration pages drove a 40% increase in attendance for Strive events.
This is a glimpse of my work for Hello Alice. Click below to explore more of my visual design projects for Hello Alice.
esquire
I oversee the design and production of magazine sections, ensuring cohesive, high-quality print layouts. My role includes designing all sections of the magazine, managing workflows, assigning articles, coordinating image retouching, and fostering collaboration to optimize outcomes. I also lead the creation of Apple News layouts, designing exclusive content for digital subscribers.
This is a glimpse of my work for Esquire magazine. Click below to explore more of my editorial work from other publications.
CASE STUDIES
Explore my case studies to see my creative process and problem-solving in action. These projects highlight how I approach challenges, collaborate, and deliver impactful solutions that connect with audiences. Click below to view my case studies.
MARKETING
Dive into my marketing portfolio to discover projects that highlight my expertise in visual campaigns and brand storytelling. From social media content to email designs and event assets, each piece is crafted to drive engagement and deliver results. Click below to explore more.
EDITORIAL
Explore my editorial portfolio, showcasing projects I've art directed, with a focus on design systems, typography, brand identities, creative concepts, and team leadership. Click below to discover more.
PHOTO DIRECTION
Here is a curated collection showcasing a blend of still-life compositions and meticulously directed model photography that I had the privilege to oversee and bring to life. Explore my photo direction portfolio by clicking below.
